Optimizing Google Adsense For Better Performance and More Money!

By: Martin Lemieux

So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s)...

Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.

For more Google Adsense optimization tips, go here:
https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don't forget to read the Google Adsense Policies & Procedures:
https://www.google.com/adsense/policies

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How To Reach And Stay At The Top Of The First Page Of The Search Engines

by: Olga Fogleman


Everybody is familiar with search engines such as Google & Yahoo. Search Engines have radically changed the Internet. Radically! Over 50% of all consumer purchases of all business purchases are now pursued by searches. That’s what was said months ago and it is obviously going higher. So the majority of people Worldwide who now are on computers, the first place they go to is a Search Engine to find information, for what they are looking for.

The Search Engine technology is now based and what Search Engine is trying to do as they are trying to put out in front of their searchers, the most current relative information possible. Google knows that what it can give you is exactly what you want to see and it’s relative to the current & it’s timely. And you are going to come back to Google over, over and over again.

Why all those Bloggers out there for years have been making a lot of money and how they are promoting for free, and how they getting free publicity and generating MASS traffic to their sites? Because Bloggers took advantage of what Google had determined was the secret to the Internet right now. A WEB SITE THAT CHANGES A LOT GETS MORE RATING WITH A SEARCH ENGINE. So if your website is changing a lot and adjusting a lot and is current, Google will push you up on the rating. That means you are getting closer, closer and closer to the first page. And this is extremely important, particularly if you know how to what is called “games the system.

What those Bloggers do – they “game the system”. And here is how they game the system: They went out and found the websites that have the absolute most change going on in a web site every single day, every single hour, every single minute, and every single second. They are powerful websites that have constant change, constant upgrading going on every minute of every day. Theses website are called “Article Hubs”. These web sites grow out of the whole change in how Search Engines work because people realized that the more websites change, the more powerful website are in searches, they realized there better be constant change. This is particularly true in Media sites & this is particularly true with Bloggers, because they began to figure out that if they have more constant change on their sites every day their Bloggs will lift on the searches. And I am going to show you one of those hugs sites. It is an extremely powerful site, 5000-7000 writers, authors, reporters & Bloggers place their articles in this site every day.

Do you understand that that site is not just visited by tens of thousands of writers and author’s who have submitted articles everyday? Do you realize this site is visited by over a million unique visitors every single day? So these sites, these Article Hubs are incredibly potent. And when you put one article in one of these sites, guess what you start to do? You start to dominate keywords. And if you can get on the first page of any major keyword you have hit a Gold Mine! One article! One keyword! Traffic, traffic, traffic! There is one example “Religion and online marketing”, this article was written two years ago and guess where they are.

Do you know when you put a keyword in worldwide there are over 35 millions places on the web that have this constant in here with Religion and Online Marketing? And this article is still having a first result, first page. That was written TWO YEARS AGO! He has been getting traffic every single day for almost 800 days for this article. One Article! One keyword! Traffic, Traffic, Traffic! And if you go page after page, after page you are going to see that article over and over and over … That Company continues to get traffic to this very day. That’s the power of Article Hubs.

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Google Adsense - Ads That Make You Money!

by: Lewis Low

Imagine... being paid checks by the largest and most popular search engine, simply for displaying a few ads on your website for FREE?

Well, this is exactly what the Google Adsense program is all about! And when you think about it, it's a revolutionary way of earning yourself a useful online side income. But let's back up a bit...

In the past, many webmasters displayed ads from various companies, via pop-ups, banners, pop-ins and pop-unders. However, visitors to these sites soon got tired of these advertising methods - I mean, who'd like to go to a website where they'd have to close pop-up windows every other minute? This resulted in a dramatic loss of traffic, and in turn made many webmasters to lose profits.

That's when Google announced a novel program – Google Adsense. Instead of having to use banners and pop-ups to advertise companies and gain a commission, website publishers could now earn a decent profit by displaying unobtrusive text ads on the content pages of their website. Since the ads displayed were often directly related to what your visitors are looking for on your site, you had a way to both monetize and subtly enhance your web content.

One of the main reasons for its popularity, is the fact that the Google Adsense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching, it has quickly become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that non-relevant ads no longer show up on your site.

Google Adsense also gives you the option to be selective about the type of ads you wish to display. This helps you direct your visitors towards certain type of products and avoid non-relevant or competitor ads. To make it possible for everyone to integrate Adsense into their sites, the program offers a wide variety of settings that allow you to alter the ads' size and appearance.

Google offers their Adsense program to just about all website owners. After signing up for the program, you'll receive an HTML/ XML code to paste on all of your web pages. Then, Google will dynamically generate ads that are relevant to your web content. Whenever a visitor clicks on one of the Adsense ads on your site, Google credits your account with a percentage of money that was paid by the advertiser for that ad.

To sign up for this terrific program, hop over to http://www.google.com/adsense It's super easy to set up - just a few clicks of your mouse and you're ready to go! Once you start displaying targeted Google Adsense ads on your website, you can expect to generate a sizable income depending on the traffic flow to your site and how many visitors actually click on the ads.



About The Author
Lewis Low is the founding editor of OnlineBizPromo.com For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.OnlineBizPromo.com

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